What must managers do when considering new technologies in relation to costs and benefits?

When managers are evaluating new technologies, it's essential to analyze both the costs and the anticipated benefits. This approach allows managers to make well-informed decisions that align with the organization's strategic objectives. By weighing the costs against the expected advantages, such as increased efficiency, improved product quality, or enhanced customer satisfaction, managers can assess whether the investment in the new technology will yield a positive return.

Focusing solely on costs would lead to a narrow perspective that might overlook the potential value generated by the technology. Ignoring short-term financial impacts could result in poor financial planning and resource allocation. Considering only the creativity of the innovation disregards the practical implications and cost-benefit dynamics essential for successful implementation. Therefore, analyzing technology costs versus anticipated benefits is crucial for strategic decision-making in management.