In the context of corporate governance, what is the board of directors primarily responsible for?

The board of directors is primarily responsible for overseeing the overall direction and governance of the organization. This includes making major policy decisions, setting strategic goals, and ensuring that the organization is effectively managed in accordance with its mission and values. The board acts as a guardian for the shareholders' interests, providing a check on the management team and ensuring that the company adheres to ethical standards, legal requirements, and best practices in governance.

In this role, the board is not involved in daily managerial tasks or employee performance evaluations, which fall under the purview of management. Likewise, marketing campaigns and similar operational decisions are typically handled by the organization's executive team rather than the board. Therefore, the correct answer reflects the board's strategic focus and responsibility for governance rather than routine operational functions or specifics of daily management.